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23 Dec 2009

Pebble Beach Systems welcomes Alex Chelleri to Asia Pacific role

Weybridge, UK: Pebble Beach Systems, a leading provider of automation solutions to the broadcast market, today announced the appointment of Alex Chelleri as President, Pebble Beach Systems APAC to drive its expansion into this key region.

Chelleri, who has many years of experience with a number of well known Asia-Pacific companies in the Broadcast and Film industry, has been based in Hong Kong for the past 16 years. Having held key roles with companies such as Ampex, Dynatech, Scitex Digital Video, Leitch, Quantel and more recently Snell, who merged with Pro-bel earlier this year, he is exceptionally well qualified to take on this challenging position.

'I am very happy to be joining a fresh, vibrant company such as Pebble Beach Systems, says Chelleri. 'As a forward-thinking organization, the company clearly takes the quality of its people and the needs of its customers seriously. I took a close look at its range of Unicode compliant products and, having spoken with a number of industry leaders I was ultimately left in no doubt that Pebble Beach Systems was the right company to be with at this exciting time for the Asia Pacific broadcasting market. I've spent time working with a range of companies who aim to be big, but it's clear to me that Pebble Beach Systems aims to be the best' he adds.

Pebble Beach Systems' Managing Director Peter Hajittofi welcomes Chelleri to his new role: 'Alex's solid grasp of operations in the region, and his vast wealth of technical and commercial knowledge made him a natural choice to help Pebble Beach Systems expand its operations into the Asia Pacific market. We're delighted to welcome him on board.'

About Pebble Beach Systems

Pebble Beach Systems is a world leader in automation and media management, with scalable products designed for multichannel transmission, news, sports and interactive television as well as media management, workflow and direct archive control. Installed in over 40 countries and with proven systems ranging from single up to 96 channels in operation, Pebble Beach Systems offers open, flexible systems which encompass ingest automation, workflow automation, archive automation and complex file-based workflows.