The importance of playout automation in regional advertising

16 September 2021


Broadcast Beat – leading US broadcast publication | Article Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions […]

Broadcast Beat – leading US broadcast publication | Article

Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions of all scales and levels of complexity, earning our place as a preferred supplier to hundreds of broadcasters and media companies around the world.

Despite all the technical transitions the industry has gone through, some things remain constant. Regionalisation and direct to consumer relationships in broadcast remain vital mechanisms for advertisers and brands to communicate to their customers. With large amounts of legacy infrastructure already in place for television distribution and consumption, our Solutions Architects most typically work to help our customers go through managed operational changes at their own pace, rather than undertaking wholesale technology renewals with each new technology or standard that emerges…

Click HERE to read the article in full.


Latest news

Asharq migrates extended channel line-up to Pebble playout

Epsom, Surrey, UK, 9 September 2026: Pebble, the leading automation, content management and integrated channel specialist, is extending its relationship with Asharq, the pan-Arabian broadcaster which is part of the Saudi Research and Media Group (SRMG). The latest developments include moving all Asharq channels from Dubai to KAFD in Riyadh, adding the high-profile Asharq Culture […]

READ FULL ARTICLE

Where does playout goes next? 

In this Q&A with Production360, Pebble CEO Peter Mayhead discusses how playout is evolving as broadcasters take a more practical approach to cloud, hybrid deployment and software-defined infrastructure. He shares his thoughts on where customers are focusing their investment, the role of standards and interoperability in shaping future systems, and how Pebble is continuing to […]

READ FULL ARTICLE

Keeping operational software running 24/7 

By Miroslav Jeras, CTO, Pebble A lot of software development is about things users will never see, and in many ways that is exactly how it should be. Pebble Remote provides a web-based interface for monitoring, managing and controlling playout environments, often across multiple channels and sites. For the people using it, the important thing is that […]

READ FULL ARTICLE