A hybrid approach may work best as broadcasters can deploy cloud technologies on site at a pace that suits them and take their first step in the migration journey to an eventual cloud deployment, minimising the risk.
We recently joined the Amazon Web Services (AWS) Partner Network and completed the Foundational Technical Review program for our Virtualised Playout solution, enabling us to identify and implement AWS well-architected best practices and ensure the best possible customer experience.
We know broadcasters have multiple types of channels under their umbrella, such as non-time-critical content made up of pre-prepared and pre-rendered graphics, with simple automation, where content is uploaded once into the cloud and stays there. On the other end are channels delivering quality live content, that are time-critical with HD or UHD resolutions, complex real-time graphics and even HDR content. So here, committing fully to the cloud may make less sense financially.
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