Can art be automated? Can it enhance the broadcast experience?

20 December 2021

Newscast Studio Column Written by David Kicks, VP of Sales for The Americas We all know the phrase “art imitates life.” But can that “art” be automated? That question may sound too metaphysical for the broadcast industry. Nonetheless, we are and have been doing this for some time. TV content is an art form in […]

Newscast Studio Column

Written by David Kicks, VP of Sales for The Americas

We all know the phrase “art imitates life.” But can that “art” be automated? That question may sound too metaphysical for the broadcast industry. Nonetheless, we are and have been doing this for some time. TV content is an art form in and of itself and the “art” of taking channels to air for broadcast is, as we know, managed through automation playout services.

Broadcast automation, at its core, is a combination of hardware and software used together to reduce the number of resources required for playout and improve the efficiency and accuracy of the content being played out. 

Not to imply that doing automation well and creatively is anything less than an art itself.  And despite the rise in popularity of on-demand services, the art of linear TV is still the best way for broadcasters and media companies to reach mass audiences according to a 2021 Nielsen Report. Findings from a recent IABM report also outlined that there would be moderately low growth, but growth nevertheless, in linear advertising revenue in 2022. Therefore, advertisers and rights-holders should keep linear TV front-of-mind when it comes to choosing appropriate avenues to increase revenues…

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