Pebble drives Asharq News to an IP Future

01 September 2021

TVBEurope – leading broadcast magazine | Case Study – Double Page Spread Asharq News broadcasts from a new all-IP facility and, with the support of Pebble’s playout solutions, recently launched as one of the first SMPTE ST 2110 NMOS-compliant broadcasters operating in the Middle East and North Africa region. Asharq News is a 24/7, multi-platform Arabic […]

TVBEurope – leading broadcast magazine | Case Study – Double Page Spread

Asharq News broadcasts from a new all-IP facility and, with the support of Pebble’s playout solutions, recently launched as one of the first SMPTE ST 2110 NMOS-compliant broadcasters operating in the Middle East and North Africa region.

Asharq News is a 24/7, multi-platform Arabic economic and political news service. Content is delivered through a dedicated television channel and multiple digital platforms. Much of Asharq’s programming is driven through an exclusive content agreement with Saudi Research and Marketing Group (SRMG) and Bloomberg Media, which powers a key component of the channel: “Asharq Business with Bloomberg.”

Production Flexibility

As a new broadcast platform, Asharq News’ main goal was incorporating as much flexibility as possible to accommodate future growth and expansion and keep its production workflows current. 

Establishing a fully IP environment has prepared Asharq News to handle any production requirements for any delivery platform. And being NMOS compliant allows the broadcaster to leverage interoperability, working with multiple vendors on several integrations.

Network connection and device management also becomes more manageable with IP, important for remote production and collaboration. While Asharq News is headquartered in Riyadh with central offices in Dubai, the network also manages key hubs and studios in Cairo, Abu Dhabi and Washington, D.C. in the United States, as well as regional offices and correspondents across key Arab countries and in major global cities.

Managing an operation of this scale using traditional SDI or coaxial connections becomes logistically burdensome and cost-prohibitive over the long-term. IP gives Asharq News the benefit of flexible system configurations without the constraints of SDI’s physical connections. The channel can set up as many inputs and outputs as needed, while adding more easily without requiring additional hardware…

Click HERE to read the case study in full


Latest news

Pebble participates in JT-NM Tested Program, delivering documented insight into how vendor equipment conforms to specific SMPTE standards, AMWA NMOS specifications and selected real-world scenarios

JT-NM has published the JT-NM Tested Catalog, which lists vendor results and also contains test plans executed by the JT-NM Tested Team in Wuppertal, Germany in August of 2022 at Riedel Communications. Epsom, Surrey, UK, 5 October 2022: Pebble, the leading automation, content management, and integrated channel specialist, announces that its solutions have been tested by the […]

READ FULL ARTICLE

Meet our Technical Lead, Edmund Lewry

Edmund featured in TVBEurope’s “Meet The” Series where they talk to a range of people working within the media and entertainment industry about their average working day in their roles. The piece can be found online here. Talk us through an average day of your role? I work at Pebble as one of the Technical […]

READ FULL ARTICLE

Pebble to demonstrate its hybrid cloud playout offering and IP connection management solution at IBC 2022

Weybridge, Surrey, UK – 31 August 2022: Pebble, the leading automation, content management, and integrated channel specialist, is delighted to confirm its presence at IBC2022 in Amsterdam. Pebble will be exhibiting between the 9th and 12th of September in Hall 8, Stand B75. With playout automation solutions controlling over 1,500 channels in more than 70 […]

READ FULL ARTICLE