The importance of playout automation in regional advertising

16 September 2021

Broadcast Beat – leading US broadcast publication | Article Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions […]

Broadcast Beat – leading US broadcast publication | Article

Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions of all scales and levels of complexity, earning our place as a preferred supplier to hundreds of broadcasters and media companies around the world.

Despite all the technical transitions the industry has gone through, some things remain constant. Regionalisation and direct to consumer relationships in broadcast remain vital mechanisms for advertisers and brands to communicate to their customers. With large amounts of legacy infrastructure already in place for television distribution and consumption, our Solutions Architects most typically work to help our customers go through managed operational changes at their own pace, rather than undertaking wholesale technology renewals with each new technology or standard that emerges…

Click HERE to read the article in full.


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