Pebble boosts sales resources with new leadership

11 June 2024


Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.   Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players […]

Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.  

Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players in the media technology sector, including Grass Valley and Imagine Communications. Her degree is in linguistics, from University College London. 

As SVP Sales, Wallington will lead Pebble’s global sales organisation, working in close collaboration with teams across the world to accelerate market share growth across all of Pebble’s product lines. Her strategic vision and leadership will be crucial in aligning the company’s sales strategies with its core principles of innovation and customer satisfaction. 

“We are very excited to get Sally’s wide, top-level experience on board,” said Peter Mayhead, CEO at Pebble. “Over her career, she has developed a broad range of contacts across the industry, as well as strong leadership skills and – most important – an understanding of the relationships vital for the successful delivery of complex, mission-critical systems.” 

On starting her new role, Sally Wallington said, “I’m really excited to be joining such a well-respected company. Pebble has a strong reputation in the industry, an established product portfolio, and an impressive roadmap. This is a great opportunity to work with a world-class team and re-establish relationships around our great industry.” 

Also recently added to the sales team is Romy Fiedler, who takes responsibility for DACH and the Nordic countries. Fiedler comes to Pebble from ADDER, where she was a regional sales manager for the DACH region, cultivating relationships and securing key clients across various industries such as broadcast, industrial, transport, energy, and events markets. Prior to that, she worked at 1st Solution Consulting GMBH in a variety of sales capacities.  

### ENDS ###


Latest news

Building better broadcast connections 

At this year’s Pebble User Group in London, customers came together to talk openly about what is happening inside their playout operations today. The discussions ranged from SDI to ST 2110 transitions to keeping systems steady during organisational change and shaping what automation needs to deliver in 2025. More than anything, the event reinforced a […]

READ FULL ARTICLE

Pebble future-proofs playout at Canal Sur

Epsom, Surrey, UK, 17 December 2025: Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. The new system, based on highly resilient, software-defined Pebble Integrated Channel engines, replaces an existing best-of-breed Pebble automation system in place since 2011. Canal Sur is […]

READ FULL ARTICLE

Pebble to automate CobbTV

Epsom, Surrey, UK, 16 October 2025: Pebble, the leading automation, content management and integrated channel specialist, has won a contract to provide Cobb County, Georgia, with an automated playout system. The contract was negotiated in co-operation with, and was installed by, Pebble’s systems integration partner CTI. CobbTV is a government-access television channel for Cobb County, […]

READ FULL ARTICLE