Pebble boosts sales resources with new leadership

11 June 2024


Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.   Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players […]

Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.  

Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players in the media technology sector, including Grass Valley and Imagine Communications. Her degree is in linguistics, from University College London. 

As SVP Sales, Wallington will lead Pebble’s global sales organisation, working in close collaboration with teams across the world to accelerate market share growth across all of Pebble’s product lines. Her strategic vision and leadership will be crucial in aligning the company’s sales strategies with its core principles of innovation and customer satisfaction. 

“We are very excited to get Sally’s wide, top-level experience on board,” said Peter Mayhead, CEO at Pebble. “Over her career, she has developed a broad range of contacts across the industry, as well as strong leadership skills and – most important – an understanding of the relationships vital for the successful delivery of complex, mission-critical systems.” 

On starting her new role, Sally Wallington said, “I’m really excited to be joining such a well-respected company. Pebble has a strong reputation in the industry, an established product portfolio, and an impressive roadmap. This is a great opportunity to work with a world-class team and re-establish relationships around our great industry.” 

Also recently added to the sales team is Romy Fiedler, who takes responsibility for DACH and the Nordic countries. Fiedler comes to Pebble from ADDER, where she was a regional sales manager for the DACH region, cultivating relationships and securing key clients across various industries such as broadcast, industrial, transport, energy, and events markets. Prior to that, she worked at 1st Solution Consulting GMBH in a variety of sales capacities.  

### ENDS ###


Latest news

Pebble brings future-ready playout innovation to BroadcastAsia 2026

Epsom, Surrey, UK, 12 May 2026: Pebble, the leading automation, content management and integrated channel specialist, is exhibiting at BroadcastAsia 2026 (stand 5J1-9 Singapore Expo, 20-22 May 2026). The show provides an opportunity to meet the team behind some of the most advanced playout deployments in the world, including a recent project with leading Taiwanese […]

READ FULL ARTICLE

Where AI really fits in broadcast operations

For several years, artificial intelligence has dominated industry conversation. Nearly every new tool, platform or workflow arrived with an AI label attached. As with most technological waves, the early stage was defined as much by expectation as by practical reality. As we move through 2026, that conversation is beginning to settle. AI is transitioning from […]

READ FULL ARTICLE

Why broadcast technology is no longer the hard part 

For most of broadcasting’s modern history, progress was defined by technical constraint. Could systems stay on air without interruption? Could devices be synchronised precisely? Could storage, processing and networking cope with growing channel counts? For decades, competitive advantage came from overcoming engineering limitations. If you could make the technology work seamlessly, you were ahead. Today, […]

READ FULL ARTICLE