Automating the path from SDI to IP for broadcasters

21 July 2021


Column | Newscast Studio – US trade publication for broadcast production Written by David Kicks, VP of Sales for The Americas at Pebble. In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments. […]

Column | Newscast Studio – US trade publication for broadcast production

Written by David Kicks, VP of Sales for The Americas at Pebble.

In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments.

More content is being created and viewed over more platforms by more audiences. Organizations are moving beyond HD, to 4K and even in the future 8K or 12K as well as aspect-ratio-free and resolution-free formats. 

Today, distribution and delivery are as important as image quality or production values. As a result, the continued use of SDI or coaxial connections becomes potentially burdensome. One practical and cost-effective solution is IP transport. 

Before you read further, you may be asking, why is an automation manufacturer talking about SDI to IP? What does one have to do with the other? …

Click HERE to read the article in full.

PRESS RELEASES UPDATES SHOWS & EVENTS

Latest news

From infrastructure to interoperability: Pebble at IBC 2026

At IBC 2026, Pebble CTO Miroslav Jeras speaks to IAMT about how the shift towards software-based playout is reshaping broadcast infrastructure and driving the need for greater flexibility across on-premises, private cloud and public cloud environments. He discusses the work being carried out by EBU and AMWA around Dynamic Media Facilities and MXL to improve […]

READ FULL ARTICLE

SBT expands playout operations with Pebble Automation

Epsom, Surrey, UK, 6 October 2026: Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazilian national broadcaster SBT. Its Automation platform provides the foundation for SBT’s national channels, has enabled the addition of SBT News, and is designed to support future developments including […]

READ FULL ARTICLE

The real question behind every playout decision

Selecting a playout system is a decision that reaches far beyond a technical comparison. Pebble’s SVP Sales, Sally Wallington, explores what broadcasters really need from their technology choices, from proven reliability and operational confidence to a supplier that understands the pressures of running mission-critical services. With commercial pressure increasing and technology choices expanding, broadcasters are […]

READ FULL ARTICLE