Automating the path from SDI to IP for broadcasters

21 July 2021


Column | Newscast Studio – US trade publication for broadcast production Written by David Kicks, VP of Sales for The Americas at Pebble. In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments. […]

Column | Newscast Studio – US trade publication for broadcast production

Written by David Kicks, VP of Sales for The Americas at Pebble.

In our last piece we gave you a history lesson in Broadcast 101. This time we’re getting deeper into the detail of broadcast technology, to examine automation in the context of navigating from SDI to IP environments.

More content is being created and viewed over more platforms by more audiences. Organizations are moving beyond HD, to 4K and even in the future 8K or 12K as well as aspect-ratio-free and resolution-free formats. 

Today, distribution and delivery are as important as image quality or production values. As a result, the continued use of SDI or coaxial connections becomes potentially burdensome. One practical and cost-effective solution is IP transport. 

Before you read further, you may be asking, why is an automation manufacturer talking about SDI to IP? What does one have to do with the other? …

Click HERE to read the article in full.

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