The importance of playout automation in regional advertising

16 September 2021


Broadcast Beat – leading US broadcast publication | Article Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions […]

Broadcast Beat – leading US broadcast publication | Article

Pebble seeks to support broadcasters and media companies in their transition into IP and a more flexible and competitive world. We have been designing, delivering, and supporting automation and playout solutions since 2000. In that time we have succeeded in offering reliable, versatile, and innovative solutions of all scales and levels of complexity, earning our place as a preferred supplier to hundreds of broadcasters and media companies around the world.

Despite all the technical transitions the industry has gone through, some things remain constant. Regionalisation and direct to consumer relationships in broadcast remain vital mechanisms for advertisers and brands to communicate to their customers. With large amounts of legacy infrastructure already in place for television distribution and consumption, our Solutions Architects most typically work to help our customers go through managed operational changes at their own pace, rather than undertaking wholesale technology renewals with each new technology or standard that emerges…

Click HERE to read the article in full.


Latest news

Why broadcast technology is no longer the hard part 

For most of broadcasting’s modern history, progress was defined by technical constraint. Could systems stay on air without interruption? Could devices be synchronised precisely? Could storage, processing and networking cope with growing channel counts? For decades, competitive advantage came from overcoming engineering limitations. If you could make the technology work seamlessly, you were ahead. Today, […]

READ FULL ARTICLE

Pebble demonstrates partnerships, performance and future-ready playout at NAB Show

Epsom, Surrey, UK, 19 March 2026: Pebble, the leading automation, content management and integrated channel specialist, is bringing its feature-rich solutions to NAB Show (booth W2725, Las Vegas Convention Centre, 19 – 22 April 2026). The continuing development of its software platforms is driven by customer engagement and the evolving needs of the media industry. […]

READ FULL ARTICLE

Pebble appoints Paul Nagle-Smith to drive fulfilment

Epsom, Surrey, UK, 28 January 2026: Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational performance. In the role, Nagle-Smith will lead end to end project delivery and services, supporting consistent, reliable deployments for customers worldwide and long-term client success. Nagle-Smith joins Pebble […]

READ FULL ARTICLE