The new role of automation in broadcasting

04 June 2021

Column | Newscast Studio – US trade publication for broadcast production Written by David Kicks, VP of Sales for The Americas at Pebble. Listen up, class. There was a time when runners – actual people – would physically carry a tape from the local production house to the broadcast studio just to ensure a commercial […]

Column | Newscast Studio – US trade publication for broadcast production

Written by David Kicks, VP of Sales for The Americas at Pebble.

Listen up, class. There was a time when runners – actual people – would physically carry a tape from the local production house to the broadcast studio just to ensure a commercial played at the scheduled time and kept the advertisers happy.

That sounds like a ready-made seminar lecture in Broadcast 101, but it’s a lesson worth learning. To understand the future, and the importance, of broadcast automation we first have to appreciate its history….

Click HERE to read the article in full.


Latest news

Meet us at NAB 2023

The Pebble team is looking forward to seeing you at NAB 2023!

READ FULL ARTICLE

Meet our Customer Fulfilment Engineer

Jordan Toner featured in TVBEurope’s “Meet The” Series where they talk to a range of people working within the media and entertainment industry about their average working day in their roles. The piece can be found online here. Talk us through an average day in your role   After completing my morning routine (which includes yoga!) […]

READ FULL ARTICLE

What does interoperability mean to you?

Looking for ways to diversify your hybrid cloud playout and facilitate IP transition? Meet Pebble, your expert partner helping you take control of your connectivity Interoperability is ‘the ability of different systems, devices or applications to connect and communicate in a coordinated way without effort from the end user’¹. In other words: the more your […]

READ FULL ARTICLE