Column | Newscast Studio – US trade publication for broadcast production
Written by David Kicks, VP of Sales for The Americas at Pebble.
Listen up, class. There was a time when runners – actual people – would physically carry a tape from the local production house to the broadcast studio just to ensure a commercial played at the scheduled time and kept the advertisers happy.
That sounds like a ready-made seminar lecture in Broadcast 101, but it’s a lesson worth learning. To understand the future, and the importance, of broadcast automation we first have to appreciate its history….
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