The new role of automation in broadcasting

04 June 2021

Column | Newscast Studio – US trade publication for broadcast production Written by David Kicks, VP of Sales for The Americas at Pebble. Listen up, class. There was a time when runners – actual people – would physically carry a tape from the local production house to the broadcast studio just to ensure a commercial […]

Column | Newscast Studio – US trade publication for broadcast production

Written by David Kicks, VP of Sales for The Americas at Pebble.

Listen up, class. There was a time when runners – actual people – would physically carry a tape from the local production house to the broadcast studio just to ensure a commercial played at the scheduled time and kept the advertisers happy.

That sounds like a ready-made seminar lecture in Broadcast 101, but it’s a lesson worth learning. To understand the future, and the importance, of broadcast automation we first have to appreciate its history….

Click HERE to read the article in full.


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