Newscast Studio Column
Written by David Kicks, VP of Sales for The Americas
Hybrid work quickly became a topic on everyone’s mind over the past year. But it’s been a focus of the broadcast industry for much longer, especially when it comes to finding the right balance between moving fully to IP while still maintaining SDI infrastructures.
There’s no denying the future of broadcast is based on transitioning to all-IP. That migration holds the potential for delivering significant long-term benefits, especially providing a cost-effective roadmap. IP allows broadcasters to scale and adapt easily, quickly spin up new services to meet changing audience demands for content and flexibly configure and manage devices and workflows.
But this is not new information; the benefits of IP have been proven and widely circulated for years. What is new for discussion is the status of the IP migration, and the factors impacting it – both from within the industry and outside.
Broadcasters will benefit from IP’s increased flexibility and A/V source control. However, many broadcasters aren’t prepared to switch from SDI to IP all at once…
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