Where does playout goes next? 

04 September 2026


In this Q&A with Production360, Pebble CEO Peter Mayhead discusses how playout is evolving as broadcasters take a more practical approach to cloud, hybrid deployment and software-defined infrastructure. He shares his thoughts on where customers are focusing their investment, the role of standards and interoperability in shaping future systems, and how Pebble is continuing to […]

In this Q&A with Production360, Pebble CEO Peter Mayhead discusses how playout is evolving as broadcasters take a more practical approach to cloud, hybrid deployment and software-defined infrastructure. He shares his thoughts on where customers are focusing their investment, the role of standards and interoperability in shaping future systems, and how Pebble is continuing to develop its technology while protecting the reliability and workflows that established broadcasters depend on.

Is hybrid becoming the settled model for modern broadcast operations? Where can AI genuinely add value without introducing uncertainty? And how can greater interoperability give broadcasters more freedom to choose the right technology for each part of their operation?

Peter addresses these questions and more, sharing his perspective on the technology trends shaping playout today and what they mean for Pebble’s own product direction.

Read the full interview in Production360.

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