Pebble unveils OCEANS – the next wave of media orchestration

10 September 2020


Oceans is the latest platform for broadcast solutions built for cloud-friendly and on-prem technologie

Oceans is the latest platform for broadcast solutions built for cloud-friendly and on-prem technologies – TVB Europe BEST OF SHOW WINNER
Weybridge, UK, 10th September 2020Pebble Beach Systems, the leading automation, content management and integrated channel specialist, has announced the next wave of media orchestration with its new platform, Oceans.
Oceans is Pebble’s next generation service-oriented technology platform. Built for all clouds, but equally happy on-prem, Oceans will enable broadcasters to deploy, manage, host and upgrade their broadcast workflows and services from a single intuitive unified interface, now and in the IP future.
Designed to handle complex broadcast workflows in a simple and intuitive manner, thanks to common core services across multiple functional applications, Oceans provides enhanced visibility and control of the playout infrastructure. And regardless of scale, Oceans will enable broadcasters to expand their deployment as new services are released. The platform allows them to write and integrate their own functionality using Oceans’ open and secure APIs.
Oceans’ ‘virtual’ container-based platform management ensures that users are running the most efficient solution for the scale of their operation, delivering the optimum provisioning, management and usage of available resources for their requirements at any given time.
Oceans has been designed with four key principles at its heart:

  • To help broadcasters and media companies transition towards IP-based technologies, including the cloud
  • To bring existing Pebble customers along and offer access to the new functionality
  • To offer agile and reactive technology for changing business and external developments
  • To easily support new technologies with iterative, flexible, modular solutions at all scales, from single channel infrastructures to multi-channel, multi-site, geo-dispersed operations

As the broadcast industry moves towards increasingly widespread adoption of IP protocols, and expand to include VOD services and other OTT offerings, broadcasters and operators are increasingly exploring ways of working within the cloud that makes both practical, and financial sense.
There are multiple drivers are work. The broadcaster may want to monetise linear content on VOD, for example, without the cost of building a whole new infrastructure, or they could be looking at implementing Business Continuity / Disaster Recovery without incurring unmanageable costs. Making good decisions around technology refresh cycles is key, as always. And there is little doubt that decisions made in 2020 need to have the cloud at the heart. The service-based, agile, scalable solutions that cloud deployment has enabled provide broadcasters, and now the new users of the Oceans platform, with a significant range of advantages:

  • faster development cycles to adapt to changing needs
  • robust, comprehensive security and logging
  • the ability to write a company’s functionality and business logic, or ‘Build it Yourself’
  • smooth and unobtrusive update processes

With the ability to be agile and reactive to changes affecting broadcasters worldwide, Oceans will integrate into workflows with ease, supporting evolving technologies, and enabling current Pebble customers to build further on their current infrastructures and benefit from new functionalities and efficiencies.

“Interoperability is in our DNA,” says Daniel Robinson, Head of R&D at Pebble Beach Systems. “As experienced solution builders, our business is implementing playout infrastructures and taking customers on air in testing and diverse environments. Oceans will provide the broadcast community with flexible, easily upgradeable solutions, which are tailored to every workflow. Creating Oceans from the ground up, we took a rigorous approach to security, authentication, and resilience, building the platform the industry needs with the right building blocks for more functional services to further enhance our automation offerings.”


Latest news

Where AI really fits in broadcast operations

For several years, artificial intelligence has dominated industry conversation. Nearly every new tool, platform or workflow arrived with an AI label attached. As with most technological waves, the early stage was defined as much by expectation as by practical reality. As we move through 2026, that conversation is beginning to settle. AI is transitioning from […]

READ FULL ARTICLE

Why broadcast technology is no longer the hard part 

For most of broadcasting’s modern history, progress was defined by technical constraint. Could systems stay on air without interruption? Could devices be synchronised precisely? Could storage, processing and networking cope with growing channel counts? For decades, competitive advantage came from overcoming engineering limitations. If you could make the technology work seamlessly, you were ahead. Today, […]

READ FULL ARTICLE

Pebble demonstrates partnerships, performance and future-ready playout at NAB Show

Epsom, Surrey, UK, 19 March 2026: Pebble, the leading automation, content management and integrated channel specialist, is bringing its feature-rich solutions to NAB Show (booth W2725, Las Vegas Convention Centre, 19 – 22 April 2026). The continuing development of its software platforms is driven by customer engagement and the evolving needs of the media industry. […]

READ FULL ARTICLE