From the World Cup to the Queen’s funeral, TV can still catch the attention of the masses. TVBEurope hears from a number of key industry executives as they analyse the trends that are reshaping how we produce, distribute and watch TV.
Our Sales and Marketing Director, Alison Pavitt, adds her commentary to this feature:
But despite the inexorable shift of distribution from satellite/cable to the internet it is still linear TV and the main box in the living room around which we cluster for the biggest global events.
“2022 has seen its fair share of such moments, and at these pivotal times it is the linear channels which form the heart of any broadcaster’s multi-platform coverage, helping to inform the national and international debate and uniting audiences around key experiences,” states Alison Pavitt, director of sales and marketing, Pebble.
Read the full piece HERE.
