The future of automation

10 January 2022

Newscast Studio Column Written by David Kicks, VP of Sales for The Americas Determining where broadcast automation is headed next is much like taking a deep dive in the ocean. There are so many new levels to explore, challenges to encounter and opportunities for uncovering previously buried treasure. In our previous articles, we discussed the current […]

Newscast Studio Column

Written by David Kicks, VP of Sales for The Americas

Determining where broadcast automation is headed next is much like taking a deep dive in the ocean. There are so many new levels to explore, challenges to encounter and opportunities for uncovering previously buried treasure.

In our previous articles, we discussed the current state of broadcast automation, the transition from SDI to IP infrastructures, the practicality of maintaining a hybrid environment and the art of automation as global ad spend on linear TV has bounced back, reinforcing the enduring influence of linear TV.

With all that to consider, what will the broadcast automation technology of the future require?

Many industry reports forecast the global broadcast automation software market is estimated to see exponential annual growth over the next decade. This will be driven by a range of factors, especially user demand for more diverse content, the increasing popularity of on-demand streaming platforms and changing consumer viewing behaviors including the use of more mobile devices as a primary or secondary viewing option.

So if we were to design the ideal automation platform of the future — think of it as our wish list — what’s to be included?

Click HERE to read the article in full.


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