The future of automation

10 January 2022

Newscast Studio Column Written by David Kicks, VP of Sales for The Americas Determining where broadcast automation is headed next is much like taking a deep dive in the ocean. There are so many new levels to explore, challenges to encounter and opportunities for uncovering previously buried treasure. In our previous articles, we discussed the current […]

Newscast Studio Column

Written by David Kicks, VP of Sales for The Americas

Determining where broadcast automation is headed next is much like taking a deep dive in the ocean. There are so many new levels to explore, challenges to encounter and opportunities for uncovering previously buried treasure.

In our previous articles, we discussed the current state of broadcast automation, the transition from SDI to IP infrastructures, the practicality of maintaining a hybrid environment and the art of automation as global ad spend on linear TV has bounced back, reinforcing the enduring influence of linear TV.

With all that to consider, what will the broadcast automation technology of the future require?

Many industry reports forecast the global broadcast automation software market is estimated to see exponential annual growth over the next decade. This will be driven by a range of factors, especially user demand for more diverse content, the increasing popularity of on-demand streaming platforms and changing consumer viewing behaviors including the use of more mobile devices as a primary or secondary viewing option.

So if we were to design the ideal automation platform of the future — think of it as our wish list — what’s to be included?

Click HERE to read the article in full.


Latest news

Pebble and Virtual AI announce partnership to provide innovative FAST solutions for the broadcast market

Epsom, Surrey, UK, September 6, 2023. At IBC 2023 Pebble and Virtual AI will be showcasing FAST solutions based on Pebble’s Automation 2.0 product and Op2mise from Virtual AI. Pebble and Virtual AI have partnered to address the growing FAST market, the two companies are combining market leading playout solutions with advanced traffic and planning capabilities to bring new levels of functionality for FAST […]

READ FULL ARTICLE

Pebble strengthens their long-term commitment to the enterprise playout market with the release of Automation 2.0

Epsom, Surrey, UK, 30 August 2023 — At IBC 2023, Pebble are announcing a major release of its market leading playout solution, with Automation 2.0. This release represents a major R&D investment to address two key market requirements, cloud deployment and security. Pebble Automation has been adopted by leading broadcasters across the world supporting the […]

READ FULL ARTICLE

Korean broadcaster CJ OliveNetworks launches eleven channels with Pebble  

Weybridge, Surrey, 10 July 2023 – Pebble, the leading automation, content management, and integrated channel specialist, announces that leading Korean broadcaster CJ OliveNetworks has successfully launched one of the most technically advanced multichannel setups in APAC. The installation, completed with channel partner Besco, combines Pebble’s world class Automation, Integrated Channel and Pebble Remote solutions, to […]

READ FULL ARTICLE