Head in the cloud?

Why having the flexibility of the cloud with the confidence on-premises is the way forward

It is clear the future of broadcast is IP. And it is inevitable that broadcast operations, including media playout as well as media capture, management and delivery, will ultimately be based on cloud technologies.

Making the transition to IP will allow broadcasters to scale and adapt easily, giving them the flexibility to configure and manage devices as well as workflows. With the ability to quickly spin up new services, they’ll be able to meet the ever-changing demands of audiences for engaging content. And now, cloud technologies are at the point of hitting cost efficiencies where it can make sense for certain workflows to exist fully in the cloud. By using computing and processing that scales upon demand, companies only pay for the capacity they need, when they need it. Organisations can immediately free up their capital budgets and re-invest their money to generate new revenue.

And that’s only the beginning. The broadcast landscape is clearly changing, with streaming and video-on-demand services growing more popular. The growth of newer streaming AVOD services and rapidly growing models like Free Ad-Supported Streaming TV (“FAST”) services, make the case for the cloud even stronger.

Content owners need to act and respond efficiently to prepare and distribute their content to a growing number of platforms. Cloud computing lets facilities work on thousands of files simultaneously, with the ability to scale up or down at any time depending on their production workload. Reacting and distributing content to these platforms faster, means more potential content monetisation opportunities.

However, switching wholesale to the cloud does not make sense for all operations. There are good reasons for many broadcasters not to migrate their entire playout operation. The range of reasons varies from limited budgetary or personnel resources, transition projects still on hold in the wake of the pandemic, lingering doubts and concerns about the cloud’s security and reliability, and refresh cycles which mean they still want to leverage the functionality of their current infrastructure.

The increasingly common solution: a hybrid migration path to the cloud.

Read the article on Page 6 in full HERE.


Pebble participates in JT-NM Tested Program, delivering documented insight into how vendor equipment conforms to specific SMPTE standards, AMWA NMOS specifications and selected real-world scenarios

JT-NM has published the JT-NM Tested Catalog, which lists vendor results and also contains test plans executed by the JT-NM Tested Team in Wuppertal, Germany in August of 2022 at Riedel Communications.

Epsom, Surrey, UK, 5 October 2022: Pebble, the leading automation, content management, and integrated channel specialist, announces that its solutions have been tested by the Joint Task Force on Networked Media (JT-NM) as a part of the NMOS ecosystem. Passing the rigorous tests demonstrates Pebble’s commitment to the adoption of open standards and gives customers further benefits as part of industry-leading standards in governance, interoperability, and security.

The JT-NM is a self-coordinating group of industry bodies working together to forward the development of IP technologies for professional media systems. JT-NM Tested is a stringent test of how vendor equipment conforms to key parts of SMPTE standards, AMWA NMOS specifications and selected real-world scenarios. It helps end users more confidently make purchase decisions from vendors whose products conform to relevant standards and specifications.

In turn, vendors get public recognition that their products meet the criteria established by the JT-NM, the appropriate badges and inclusion into catalogues of tested products and will be able to use the badges and make marketing statements to encourage the sales of their products.

As demonstrated at IBC2022 in the IP Showcase Theatre, Pebble solutions meet JT-NM Tested conditions for both SMPTE ST 2110 and NMOS/TR-1001-1 workflows and integrations. JT-NM Tested makes it easier for end users to identify which products conform to key parts of SMPTE standards and AMWA NMOS specifications. They will also be able to make more confident purchasing decisions from the vendors whose products conform.

Technical Lead at Pebble, Cristian Recoseanu explains, “The hope of enabling smoother IP integrations inside media production facilities has long been a hot topic. It has gained renewed significance because of a greater desire to make the transition to IP technologies while keeping complexity and integration efforts under control. By being a confirmed part of the NMOS open ecosystem, Pebble has shown how its solutions adhere to the most testing specifications and removes the barriers for simple and seamless integrations.”

Pebble’s Head of R&D, Daniel Robinson says, “Meeting the test conditions laid down by JT-NM allows our customers to gain visibility into our track record in terms of aligning our solutions with the essential industry standards and specifications. It’s a testament to the great efforts of our teams designing systems and tools that meets the needs of broadcasters as they overcome the challenges of transitioning to IP-based technologies. I’m delighted that our efforts have been recognised in this way and it was brilliant to participate in the program with other esteemed industry peers.”

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