Pebble announces launch of ground-breaking PRIMA software platform

Epsom, Surrey, UK, 27 March 2024: Pebble, the leading automation, content management, and integrated channel specialist, is delighted to announce that it will be launching its latest innovation, PRIMA, at NABShow 2024 on booth #W3267.

PRIMA, the Platform for Real-time Integrated Media Applications, has been designed to provide a unified set of services targeting flexible deployment, security, economic scalability, and centralised management. It has been built from the ground up to utilise leading technologies in a way that addresses the rapidly evolving needs of Pebble’s growing customer base.

The initial product set for PRIMA leverages Pebble’s core business of channel origination and consists of applications covering playout, workflow, and control. Media and broadcast organisations deploying PRIMA solutions will benefit from Pebble’s many years at the forefront of developing playout, channel origination, and file-based workflow management, as well as PRIMA’s integration of Pebble’s leading NMOS-based IP stream configuration and management to ensure future-proof workflows.

“PRIMA is an exciting addition to Pebble’s range of solutions that significantly expands our addressable market and importantly addresses key requirements that our customers are looking for from modern software applications, such as security, cost efficiency, and flexible scalability,” comments Peter Mayhead, Pebble CEO. “We are delighted with the initial response to it that we’ve had from customers.”

PRIMA is being introduced alongside Pebble’s established range of market leading playout solutions, and has been carefully designed to both integrate with and expand the capabilities of the existing product line. PRIMA also significantly expands the range of customer applications that Pebble can address, leading to exciting new opportunities for the company as it looks to further develop its market-leading technology to occupy new niches in the broadcast and media ecosystem.

Find out more on booth #W3267 at NABShow 2024, 14-17 April.

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Meet our Head of Product

Daniel Robinson featured in TVBEurope’s “Meet The” Series where they talk to a range of people working within the media and entertainment industry about their average working day in their roles. The piece can be found online here.

Talk us through an average day in your role

At Pebble, I find that an ‘average day’ is almost a cliché. I lead a team of four product managers and owners and we are responsible for product lifecycles of five distinct products.

My routine involves close collaboration with each product manager and collective brainstorming to shape comprehensive product roadmaps. We actively seek input from stakeholders across the business and, of course, our valued customers.

Key to my role is maintaining a holistic view of the entire Pebble portfolio, rather than focusing solely on individual products. This includes navigating between the ‘30,000-foot view,’ where I coordinate product launches, and more hands-on days spent on the shop floor, deciding on nuances like the colour of buttons in the user interface. This variety not only keeps things consistently interesting but also allows me to think strategically and also be creative.

How did you get started in the media industry?

I started my career at Pebble as a customer support engineer, and this year I will celebrate my 12th year with the company. Initially, when I accepted the job, I thought that I would only stay for a few months. This was due to a lack of domain knowledge. However, with the support of my colleagues and additional training through the IABM, I quickly fell in love with the industry.

It is a great industry to work in as there are no two broadcasters who have the exact same workflows. If you have a passion for problem-solving, the broadcast industry offers a dynamic and engaging environment, distinct from more generic IT roles.

What training did you have before entering the industry?

I did a BTEC in ICT during my college years, followed by a degree in computer networking at the University of Northumbria. The foundational knowledge that I gained during my university studies has proven invaluable in my career as it covered many of the fundamental technologies essential in modern broadcast facilities.

Why do you enjoy working in the industry?

I enjoy working in the industry due to its global nature. With Pebble’s strong global presence, I’ve had the opportunity to travel to exciting places, including the two big tradeshows NAB and IBC that are held in two renowned “party” capitals. I really enjoy engaging with customers to understand their challenges and how Pebble made solutions to help them adds a significant amount of variety to my role.

What piece of advice would you offer someone looking to explore a role similar to yours?

To be effective as a product manager or owner, a strong understanding of your product’s domain is crucial. My advice is to concentrate on building knowledge in the fundamentals of your domain. If you’re involved in software projects then be aware of the software development practices and adopt a ‘Systems thinking’ approach. That being said, it is very important to developing soft skills such as effective communication with customers, thinking on your feet, digest a lot of information and problem-solving are integral aspects of the role.


NAB 2024

Booth W3267, April 14-17, Las Vegas Convention Center

Visit us at NAB 2024 in Las Vegas! This year we’re at Booth W3267 from April 14-17 – showcasing our latest products and sharing a big announcement we’re excited about.

If you’d like to have a more in-depth discussion or ensure personal time with our team, feel free to book an appointment: https://www.pebble.tv/news/meet-us-at-nab-2024/.

We’ll get back to you to confirm a time and explore what you’d like to discuss. Looking forward to seeing you there!

Register for free with code: NS2829.