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Pebble boosts sales resources with new leadership

Epsom, Surrey, UK – 11 June 2024: Pebble, the leading automation, content management, and integrated channel specialist, has welcomed Sally Wallington as SVP Sales, assuming overall responsibility for Pebble sales worldwide.  

Wallington joins Pebble from language and localisation services company VSI, where she was Sales Director. She also had director-level appointments with other major players in the media technology sector, including Grass Valley and Imagine Communications. Her degree is in linguistics, from University College London. 

As SVP Sales, Wallington will lead Pebble’s global sales organisation, working in close collaboration with teams across the world to accelerate market share growth across all of Pebble’s product lines. Her strategic vision and leadership will be crucial in aligning the company’s sales strategies with its core principles of innovation and customer satisfaction. 

“We are very excited to get Sally’s wide, top-level experience on board,” said Peter Mayhead, CEO at Pebble. “Over her career, she has developed a broad range of contacts across the industry, as well as strong leadership skills and – most important – an understanding of the relationships vital for the successful delivery of complex, mission-critical systems.” 

On starting her new role, Sally Wallington said, “I’m really excited to be joining such a well-respected company. Pebble has a strong reputation in the industry, an established product portfolio, and an impressive roadmap. This is a great opportunity to work with a world-class team and re-establish relationships around our great industry.” 

Also recently added to the sales team is Romy Fiedler, who takes responsibility for DACH and the Nordic countries. Fiedler comes to Pebble from ADDER, where she was a regional sales manager for the DACH region, cultivating relationships and securing key clients across various industries such as broadcast, industrial, transport, energy, and events markets. Prior to that, she worked at 1st Solution Consulting GMBH in a variety of sales capacities.  

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Pebble brings flexible, secure, stable playout automation to BroadcastAsia 2024

Stand 6H1-8, BroadcastAsia, Singapore Expo, 29 – 31 May: Pebble, the leading automation, content management and integrated channel specialist, is showing its proven and widely used playout automation solutions at BroadcastAsia 2024. The presentation will underline the unique flexibility of the architecture to meet the needs of all broadcasters, including support for best-of-breed systems, integrated channels and remote operations.

Pebble has led the industry in secure and stable playout automation and content management, with the enviable reputation of being a trusted supplier to major broadcasters and content companies worldwide.

The product portfolio provides solutions from a single channel to a very large numbers of concurrent channels, while providing full functionality for premium services, including channels that need to handle the complexity of live events. 

The architecture meets the needs of broadcasters who prefer to build playout systems with best-of-breed components from multiple vendors, as well as those who are migrating to IP and using all-in-one playout engines, or any combination of both. To meet all these requirements, Pebble provides enterprise automation and the most flexible integrated channel solution supporting SDI, SMPTE ST2110 and NDI sources and feeds, all in one server. 

“For more than 20 years our business focus has been entirely on excellence in playout automation,” said Mat Shell, head of global sales at Pebble. “That alone makes us unique: we are not a media technology company that also does playout; we are specialists in automated delivery.“

“Our position gives us a clear understanding of the market and where it is heading,” Shell continued. “We know the key issues facing broadcasters today: the need to bridge SDI and IP environments; the move to hybrid ground and cloud solutions to create the most cost-effective, flexible and powerful architectures; and the ever-growing importance of security in a world where cyber-threats grow ever more dangerous. That understanding drives our R&D spending and is at the heart of Automation 2.0.” 

Pebble’s automation technology powers more than 1500 channels in 70 countries worldwide, embracing advanced automation, multi-language and multi-region delivery with unparalleled efficiency, reliability and sustainability. See Pebble’s technology in action on stand 6H1-8 at BroadcastAsia 2024. 

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Pebble shows the stable future of playout automation at CABSAT 2024

Stand S1-H21, CABSAT, Dubai World Trade Centre, 21 – 23 May 2024:  Pebble, the leading automation, content management and integrated channel specialist, will demonstrate Automation 2.0, the new generation of its proven software platform, already in use with major broadcasters across the Middle East. 

For more than two decades, Pebble has led the industry in secure and stable playout automation and content management, with the enviable reputation of being a trusted supplier to major broadcasters and content companies worldwide. The agile software platform supports from a single channel to a very large numbers of concurrent channels, while providing full functionality for premium services. 

The architecture meets the needs of broadcasters who prefer to build playout systems with best-of-breed components from multiple vendors, as well as those who are migrating to IP and using all-in-one playout engines, or any combination of both. To meet all these requirements, Pebble provides enterprise automation and the most flexible integrated channel solution supporting SDI, SMPTE ST2110 and NDI sources and feeds, all in one server.

“Our users – including more than 40 broadcasters in the MENA region – depend on our software for the mission-critical work of channel playout and content management,” said Samir Isbaih, VP sales Middle East and APAC for Pebble. “We are constantly listening to our customers, and they are telling us they have two key concerns: hybrid deployments (on-premise and cloud) and security. That is where we focused our R&D investment in developing Pebble Automation 2.0.” 

Most broadcasters are looking at hybrid implementations for playout. Many still prefer primary facilities on premises, with backup and disaster recovery increasingly moving to private datacentre or public cloud. To gain maximum cost efficiency in this configuration requires sophisticated new architectures, bringing state-of-the-art technology and software design standards to the media industry. 

At the same time, systems with communications between the ground and the cloud demand new and extremely tight security protocols, to minimise the risk of cyber-threats to the broadcast channels.  

Pebble Automation 2.0 was introduced in 2023 and has been widely welcomed by the industry. It is shortlisted for one of the coveted BroadcastPro Middle East Awards – Best in Broadcast Playout – to be presented at CABSAT. 

“Playout solutions from Pebble are seen as a stable, safe choice by the major broadcasters in the region, while modern, extremely flexible and feature rich,” explained Samir Isbaih. “We are dedicated to our solutions, to provide the best security, redundancy and the highest reliability. We are also heavily invested in the region, with a growing team of expert engineers based in the UAE providing project management, project implementation and after sale support to ensure the most effective solutions are designed, installed, handed over, and supported through the life cycle of the system.” 

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Meet us at CABSAT 2024

Dubai World Trade Centre, 21 – 23 May 2024

This year you’ll find us on stand S1-H21.

If you’re interested in discussing opportunities, our latest products, or simply want to catch up with our team, you can book your appointment with us using the form below. We’ll get back to you to confirm a time and explore what you’d like to discuss.

We’ve just had a major product announcement this year, so if you would like to dive deeper into this news and explore what it means for you and your business, make sure you book some time with us.

We’re looking forward to seeing you at the show!