Month: September 2024

Epsom, Surrey, UK, 11 September 2024: Pebble, the leading automation, content management and integrated channel specialist, will showcase support for NVIDIA Holoscan for Media with its PRIMA platform at IBC2024 (stand 8.C58, RAI Amsterdam, 13 – 16 September). The PRIMA platform works seamlessly with Holoscan for Media, and teams from both companies will be on hand at IBC to discuss the potential of the integrated technologies.

PRIMA – the Platform for Real-time Integrated Media Applications – supports a range of applications that help address the real needs of modern media and broadcast organisations. Its underlying Kubernetes and Linux architecture makes for simple implementation on standard hardware on-premises, in the cloud or as a multi-site hybrid deployment. PRIMA is built for flexible deployment, security, ready scalability and centralised management.

NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. This open-source platform is built on industry-wide standards and APIs, including SMPTE ST 2110, AMWA NMOS, RIST, SRT and NDI.

The PRIMA platform with Holoscan for Media helps address the challenges of developing integrated environments as the industry moves towards software-centric technology and IP connectivity. Together, the technologies offer potential for large-scale, sophisticated and integrated systems built around open standards and seamless interworking.

Pebble, in collaboration with NVIDIA, will support a set of applications around playout, workflow, and IP management and control. PRIMA applications add to Pebble’s range of market-leading playout solutions, and developing them within the open Holoscan for Media environment provides great scope for implementation and continuing evolution.

“The promise of IP-connected, software-defined media architectures is around extremely efficient workflows, high levels of automation, and ready scalability through the cloud,” said Daniel Robinson, head of product at Pebble. “By integrating PRIMA with Holoscan for Media, we can now deliver those highly efficient, high-performance media environments on shared compute platforms, helping drive down costs and achieve greater sustainability.”

Guillaume Polaillon, product line manager for live media solutions at NVIDIA, added, “Working with Pebble, we can provide repurposable, and scalable systems for companies with live media pipelines to help them meet their creative and operational demands, while reducing infrastructure footprint.”

At IBC2024, Pebble will demonstrate how PRIMA with Holoscan for Media can help deliver advanced solutions. To learn more, visit Stand 8.C58.

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Stand 8.C58, IBC2024, Amsterdam, 13-16 September 2024: Pebble, the leading automation, content management, and integrated channel specialist, will demonstrate how targeting the right technology with the right functionality can meet both the operational and commercial needs of broadcasting customers effectively.

“Pebble has always led the way in using powerful, reliable, secure and intuitive software to automate workflows in broadcast delivery,” explains Sally Wallington, SVP Sales. “Today’s rapidly evolving needs in the playout market are more demanding than ever and that’s why, on our stand at IBC2024, you’ll see interactive demonstrations for sports, entertainment and news – all in a live playout environment.

“But it’s not all about the functionality. It’s important to understand and realise the costs involved, and optimise the commercial aspects of playout,” Wallington continued.

From day one, Pebble has integrated seamlessly with devices in the playout chain from all the key manufacturers. The company also offers its own Integrated Channel device, replicating in software all the functionality of a traditional broadcast playout operation, but at a completely different price point. Another growing requirement to manage costs is the need for remote and multi-site operations, Pebble now offers secure monitoring from any location to any linked installation. This web-based tool gives access to authorised users from any location, through a special hardened portal, to a dashboard and control panel.

“We appreciate customers have varying, economic, as well as technical challenges and these need a different approach. At IBC many companies will be focused purely on technology, for me it’s important that Pebble addresses all of our customers’ business requirements, including offering innovative commercial solutions, such as billing down to the hour,” said Peter Mayhead, CEO, Pebble.

Pebble develops its software to meet open standards and develops integration links with other key vendors where it adds value for the user. Pebble has also announced a collaboration with Virtual AI and its Op2mise application to enhance Pebble’s functionality for FAST channels.

Whether on-premises, across multiple locations, in the cloud, or in a hybrid environment, Pebble solutions deliver a reliable and cost effect approach. The software’s flexibility and scalability ensure full support for broadcasters transitioning between technologies, with the added reassurance of top-level security.

Visit Pebble at IBC on stand 8.C58 or go to www.pebble.tv.

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