Month: June 2025

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TV Novo Tempo transforms operations with Pebble

Posted on | by Zuzanna Lenart

Epsom, Surrey, UK, 11 June 2025: Pebble, the leading automation, content management and integrated channel specialist, has upgraded its installation at TV Novo Tempo to provide a complete transformative update for the channel. The new system allows the broadcaster to move from a traditional discrete architecture to a compact software infrastructure, migrate from SDI to IP, and add new functionality while retaining operational familiarity.

Novo Tempo, based in São Paulo, Brazil, creates and delivers radio and television, and is owned by the Seventh-day Adventist Church. The television channels are broadcast 24 hours a day on cable and satellite, and on DTH in some regions, providing programming in Spanish and Portuguese.

The broadcaster has relied on playout automation from Pebble for 15 years, and the core functionality continued to meet their need and had the obvious benefit of familiarity. But the rest of the hardware infrastructure was life-expired, and Novo Tempo took the opportunity for a complete refresh, improving operational flexibility, quality and reliability, and sustainability.

The new system uses the latest version of Pebble Automation, and the legacy hardware is now replaced by Pebble Integrated Channel playout engines. These software appliances include high quality graphics and visual effects, along with redundancy for very resilient playout.

The new architecture is primarily based on SMPTE ST2110 IP standards. For operational flexibility preview outputs use NDI, allowing operators to tap in wherever needed.

“What we have achieved is to bring our multi-channel operations into one point of contact, simplify our engineering, add important new tools like SCTE signalling as well as live graphics, and do it all in a very small footprint,” said Wendel Percia, CTO at TV Novo Tempo. “Our new system is compact, with a very low power demand and carbon footprint, but at the same time we retain the familiar Pebble automation user interface, so we have no complications in the transition.”

The system was designed and implemented by Videodata, a leading Brazilian systems integrator and Pebble’s distribution partner in Brazil. “We have worked with Novo Tempo for a long time,” said Rosalvo Carvalho, General Director at Videodata. “They worked with us on their ideas for updating and augmenting their playout operations.

“They view Pebble very much as a trusted supplier, and we showed how the latest technology brought all the tools they needed in a single box,” he continued. “The familiarity with their existing operations was another powerful benefit, and we showed that we could integrate with the rest of the operations simply and securely, meeting all their goals.”

For more information on Pebble Automation, Integrated Channel and other solutions, see www.pebble.tv.

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Pebble in the Middle East: A 25-Year Partnership Journey

Posted on | by Zuzanna Lenart

In 2000, Pebble was founded with a clear purpose: to build the most dependable and capable automation solutions for broadcasters. Twenty-five years later, that vision remains firmly in place, refined, evolved and shaped by the transformation of media technology, audience expectations, and the increasing complexity of broadcast operations across the globe.

From the early days of robotic tape libraries and fiddly D-connectors to the software-defined, multi-channel, cloud-ready systems of today, playout has undergone a revolution. Pebble has lived that journey, not just witnessing the changes but driving them quietly, consistently, and with a singular focus on automation excellence.

Evolution with Purpose

At the turn of the millennium, automation systems were fundamentally about machine control: getting the right tape in the right VTR at the right time. Today, they manage hundreds of channels simultaneously, deliver content to multiple platforms, adapt dynamically to localisation requirements, and handle complex graphics, metadata and audio workflows.

Pebble’s strength has always been in anticipating change. We understood early that broadcasters needed not only scalable systems, but ones that are agile, secure, and able to support hybrid deployment models. That foresight is embedded in our flagship technologies: Pebble Automation, Integrated Channel, and Pebble Remote, which now underpin some of the most sophisticated playout environments in the world.

Trusted Across the MENA Region

Our journey over the last quarter-century has been shaped by partnerships with leading broadcasters, and nowhere is that more evident than in the MENA region. Pebble systems power a diverse set of operations, from high-profile public broadcasters to innovative media hubs pushing technical boundaries.

In Saudi Arabia, for example, Asharq Media will shortly start deploying a 3+3+3 SMPTE ST 2110 channel configuration using Pebble’s Integrated Channel and Automation platforms, enabling seamless redundancy for critical news delivery replicating their 3+3+3 2110 setup in the UAE that went on air five years ago and was one of the first 2110 NMOS-driven playout setups in the world. Also, in KSA, Intigral’s 8+8 channel expansion for Saudi Telecom brings together playout, ingest, and content management in one unified Pebble environment, simplifying workflows and futureproofing operations.

In Jordan, Al Mamlaka TV leverages Pebble’s technology for a tightly synchronised disaster recovery system, while Tanzania’s Azam Media has scaled up to 12 fully redundant channels, supporting their rapid growth.

These projects reflect the diversity and demands of today’s broadcast landscape. They also speak to why broadcasters in over 70 countries place their trust in Pebble.

Technology that Adapts

Modern computing can do almost anything. But not every solution is fit for the unique challenges of live broadcasting, especially in a world where viewers expect flawless delivery across multiple screens and platforms.

That’s why our systems are built with resilience, agility, and security at their core. Pebble Automation delivers five-nines uptime as standard. Integrated Channel allows customers to deploy playout wherever it makes most sense: on-premises, in the cloud, or both. And Pebble Remote provides secure, web-based control and monitoring, supporting remote operations that became vital during the pandemic and remain essential today.

We don’t dictate how broadcasters work. Instead, we provide tools that adapt to evolving workflows, that simplify operations, and that make it easy to do the right thing, even under pressure.

Looking Forward

Broadcasting has never stood still. As streaming platforms move into live and sports content, they are discovering just how hard live playout really is. Meanwhile, traditional broadcasters face their own pressures: rising costs, fragmented audiences, and the urgent need to modernise operations without disrupting on-air output.

Pebble is focused on helping them meet those challenges without compromise. Our approach combines proven technology with an openness to new ideas and continuous investment in our solutions.

The question broadcasters face today is not just about technology. It’s about viability. How do they deliver high-quality content, with all the customisation and flexibility today’s audiences demand, in a way that is sustainable, both financially and operationally?

Pebble’s answer is clear. With 25 years of experience, we’ve developed tools that deliver feature-rich playout, unmatched reliability, and trusted service. And as our customers in MENA and around the world have shown, the future belongs to those who choose solutions built to adapt.

This article was originally published in BroadcastPro Middle East.

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