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Pebble takes the next step towards the future of media deployment

Epsom, Surrey, UK, 22 July 2026: Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of media operations at IBC2026. Development leaders will be on hand to discuss Pebble’s roadmap for virtualisation and cloud-based playout, alongside the technologies, standards and operational models including Dynamic Media Facility (DMF), cloud infrastructure and AI-assisted operations.

“Broadcasters and media enterprises around the world are changing fast, and they’re asking us for more adaptable infrastructures, more flexible deployment and more intelligent workflows,” said Peter Mayhead, CEO of Pebble. “At IBC we’ll show how we’re answering that, with a virtualisation and cloud roadmap that lets operators deploy on-premises, in the cloud or hybrid environments, on their own terms. The same principle applies to AI.

“Used judiciously, AI can be transformative, but in playout it earns its place working around our core engine, not inside it,” Mayhead said. “Frame-accurate execution has to stay deterministic, so we’re adding intelligence around that engine. Since NAB we’ve continued to develop that approach, exploring how AI can support monitoring, operational workflows and decision-making.

“Our approach to cloud and hybrid architectures is no different,” he added. “They build on the security and reliability our customers already trust from their on-premises systems.”

Pebble continues its active engagement with industry bodies including the DPP and JT-DMF, the Joint EBU/AMWA Task Force on Dynamic Media Facilities. Through its involvement in these initiatives, Pebble is helping shape the standards and operational approaches that will underpin future media infrastructures, ensuring its product roadmap reflects the real-world expectations of broadcasters and media organisations.

Those expectations include the agility to support new business models, operational methods and content delivery workflows. In turn, they will drive the deployment of increasingly flexible software architectures and the tactical choice of on-premises, cloud or hybrid environments.

That flexibility is reflected in Pebble’s roadmap, with ongoing work to evolve Pebble Automation towards a cloud-native architecture while continuing to enhance Pebble Integrated Channel and Pebble Remote.

“Our leadership comes from deep, best-of-breed expertise and long-standing relationships with the broadcasters and integrators we work alongside,” Mayhead said. “With more than 25 years of experience helping broadcasters adapt to change, we’ve earned that by understanding our customers’ current and future business goals, and by providing a platform that supports them for the long term while protecting the investments they’ve already made in hardware, workflows and people.

“The future of our industry will demand even greater flexibility and adaptability through operational intelligence,” he said. “That has always been Pebble’s strength, and today we’re investing heavily in the technologies and architectures that will deliver it, while continuing to provide the reliability, security and operational confidence broadcasters have come to expect from Pebble.”

Join in the conversation and see how Pebble can protect your future on stand 8.C58 at IBC2026, or at www.pebble.tv

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Pebble recognised at the Asia-Pacific Broadcasting+ Awards 2026 

Pebble was pleased to be recognised at the Asia-Pacific Broadcasting+ Awards 2026, winning in the Multi-Channel Playout System, Taiwan category for its work with Videoland. 

The award recognises a 10-channel playout deployment delivered for Videoland in Taiwan, in collaboration with systems integrator Ideal Systems (Taiwan) Media Technology. It is a project that reflects a lot of what broadcasters are working through right now, balancing the need to modernise infrastructure and introduce IP-based operations against the risk of disrupting live services. 

Videoland needed a playout system capable of supporting 10 broadcast channels with a high level of reliability. The final deployment combines ST 2110 IP infrastructure at the primary site with an SDI-based disaster recovery platform at a secondary site, using a triple-redundant 10+10+10 configuration designed to provide resilience across the playout chain and support continuity for cable and satellite broadcasting. 

That balance between IP and SDI is an important part of the project. For many broadcasters, modernisation is not about replacing everything at once. It is about finding a route that allows new capabilities to be introduced while protecting existing operations. The primary site benefits from ST 2110 IP infrastructure, while the geographically separated disaster recovery platform retains the proven reliability of SDI, giving Videoland a practical path forward rather than forcing a single-technology approach. 

At the primary site, Pebble Automation and Pebble Integrated Channel support 10+10 channels, delivering tightly synchronised playout operations across the system. Cross-system playlist synchronisation and Pebble’s Dynamic Database Bridge maintain metadata alignment and real-time playlist synchronisation between the two sites, keeping them closely connected operationally even though they are built on different underlying technologies. 

The deployment also brings together a broad set of channel functions within a single integrated workflow, including media validation, playout, audio shuffling, audio mixing, loudness control, and NDI monitoring outputs. Reducing fragmentation across the workflow gives operators a clearer and more manageable environment for day-to-day channel delivery. 

Graphics were another key part of the project. Videoland’s requirements included more complex on-air branding, supported through integration with RT Graphics plugins alongside Pebble’s standard HTML5 graphics. Running advanced 3D graphics alongside HTML5 2D graphics on a single server also helped reduce the need for additional hardware. Pebble’s Automatic Promotion feature was deployed to populate dynamic graphic fields directly from live playlist data, cutting down on manual entry and supporting greater accuracy. 

Remote operation was included through Pebble Remote with NDI monitoring, giving the team secure web-based control and monitoring capabilities. This supports more flexible ways of working and allows teams to manage and monitor channels outside the traditional transmission environment when needed. 

The project also included custom development to generate visible operator alerts for missed or de-scheduled events. It is a practical enhancement, but an important one. In playout, small gaps in information can become significant very quickly, and clearer alerts help operators identify potential issues earlier and reduce the risk of errors reaching air. 

For Pebble, the award is a welcome recognition of the work that went into delivering a resilient, hybrid playout environment for Videoland, and of the close collaboration between Videoland, Pebble, and Ideal Systems (Taiwan) Media Technology throughout the project. 

The deployment brings together several important strands of modern playout, including IP infrastructure, SDI disaster recovery, geographic separation, workflow automation, advanced graphics, remote operation, and customer-specific development. The strength of the project is in how those elements work together to support the everyday demands of a multi-channel broadcaster, and that is what makes this recognition meaningful to the team.

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Pebble brings future-ready playout innovation to BroadcastAsia 2026

Epsom, Surrey, UK, 12 May 2026: Pebble, the leading automation, content management and integrated channel specialist, is exhibiting at BroadcastAsia 2026 (stand 5J1-9 Singapore Expo, 20-22 May 2026). The show provides an opportunity to meet the team behind some of the most advanced playout deployments in the world, including a recent project with leading Taiwanese broadcaster Videoland.

Delivered in close collaboration with systems integrator Ideal Systems (Taiwan) Media Technology, the project sees Pebble Automation and Integrated Channel technology at the heart of a 10+10 channel ST 2110 primary playout operation, delivering tightly synchronised, high-performance playout across both primary and disaster recovery sites. Advanced graphics workflows combine RT Graphics plugins with Pebble’s HTML5 graphics engine, and Pebble’s Automatic Promotion feature populates dynamic on-air graphics directly from live playlist data – reducing manual intervention and improving on-air accuracy. Secure remote access and monitoring is provided via Pebble Remote.

The deployment is engineered in a triple-redundant configuration across two independent systems, with a geographically separated disaster recovery site ensuring continuous service delivery. This hybrid approach – ST 2110 IP at the primary site, SDI at the recovery site – allows Videoland to embrace next-generation IP infrastructure without compromising the resilience its operations demand.

“Broadcasters across Asia-Pacific are moving toward IP, but they can’t afford to take risks with reliability – that tension is something we understand well. The Videoland project is a great example of how you can do both, and it’s exactly the kind of work we’re looking forward to talking about in Singapore,” said Samir Isbaih, VP Sales, Middle East and APAC, Pebble.

Building on more than 25 years’ experience, Pebble delivers highly tailored solutions at any scale, from a single channel to the largest multi-tenanted facility, across SDI, ST 2110, NDI and hybrid environments. Visitors to the stand will be able to explore Pebble Automation, Pebble Integrated Channel and Pebble Remote – the three core elements of the Pebble platform.

Meet Pebble at BroadcastAsia 2026 at stand 5J1-9, and find more information at pebble.tv.

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Where AI really fits in broadcast operations

For several years, artificial intelligence has dominated industry conversation. Nearly every new tool, platform or workflow arrived with an AI label attached. As with most technological waves, the early stage was defined as much by expectation as by practical reality.

As we move through 2026, that conversation is beginning to settle. AI is transitioning from a speculative hype cycle into something more useful and more grounded, an operational layer that sits alongside existing systems. That shift matters particularly in broadcast environments, where reliability and precision are non-negotiable.

At Pebble, we take a pragmatic view of where AI can genuinely help. Our core playout technology operates in a world that demands deterministic behaviour. When a channel is on air, every event must happen exactly when it is scheduled to happen. Synchronisation down to the video frame is not a desirable feature. It is the basic requirement for professional broadcast delivery.

That level of precision is still the domain of traditional computing. AI excels where the problem is less rigid, interpreting patterns, analysing large volumes of data, responding to situations that are not perfectly defined in advance. It is comfortable operating where ambiguity exists.

For broadcast operations, those two capabilities are complementary rather than competitive. This is why our strategy is not to place AI at the centre of the playout engine. The opportunity lies in surrounding deterministic systems with intelligent layers that can assist operators, improve visibility and help manage growing operational complexity.

Modern playout environments generate a vast amount of telemetry. Systems continuously report status information, performance indicators and operational events. Historically, monitoring platforms have relied on alarms and thresholds, alerting engineers only when something has already gone wrong.

AI provides the opportunity to move beyond that reactive model. By analysing telemetry in real time, intelligent monitoring layers can recognise patterns that suggest a potential issue is developing. Rather than simply raising an alert, the system can highlight the likely cause and suggest the next best action for the operator. The goal is not to remove the human from the process, but to reduce the cognitive load involved in interpreting large volumes of operational data.

There is also a practical case for AI in routine operational management. Broadcast facilities often run continuously, including overnight periods where activity levels are lower but vigilance is still required. Through carefully designed interfaces and control APIs, it becomes possible to introduce a human-in-the-loop model, where AI systems handle predictable operational tasks while escalating unusual situations to human supervision. This preserves control while allowing teams to manage increasingly complex infrastructures without proportional increases in staffing.

AI also makes possible specialist integrations that would previously have required entirely separate workflows. Real-time caption generation, automated metadata enrichment and other forms of intelligent media analysis are evolving rapidly. By working with specialist providers, these capabilities can be incorporated into existing broadcast environments in ways that complement rather than disrupt.

The impact is not limited to the products we build. It is also changing how we build them. AI-assisted coding tools are becoming genuinely capable, helping engineers navigate large codebases, accelerate testing and improve quality assurance. Used carefully, they give experienced developers better tools to work with. In a software-driven industry, improvements in development efficiency ultimately translate into more resilient products and faster delivery of new capabilities.

AI will undoubtedly continue to evolve. New techniques and architectures will emerge, and some of today’s limitations will gradually diminish. But the most productive way to approach it now is not as a universal solution, but as a set of tools that can enhance specific parts of a workflow.

In broadcast operations, deterministic systems remain the foundation of reliable delivery. Around that foundation, there is significant room for intelligence to improve how systems are monitored, managed and scaled.

If the past few years were about discovering what AI might become, the next few will be about learning how to apply it responsibly in real operational environments. That is where real value will emerge.

An editorial view from Pebble

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Why broadcast technology is no longer the hard part 

For most of broadcasting’s modern history, progress was defined by technical constraint.

Could systems stay on air without interruption? Could devices be synchronised precisely? Could storage, processing and networking cope with growing channel counts? For decades, competitive advantage came from overcoming engineering limitations. If you could make the technology work seamlessly, you were ahead.

Today, that is no longer the defining constraint.

Modern computing power is extraordinary. Virtualisation is mature. IP transport is proven. Automation platforms are sophisticated and resilient. Monitoring is richer than ever. From a technical perspective, the industry is remarkably capable.

And yet, across broadcasters, service providers, streamers and vendors alike, there is a shared sense that the environment has become more difficult, not less.

That tells us something important.

The hardest challenges facing our industry in 2026 are not technical. They are commercial, structural and cultural.

For broadcasters, the pressure is obvious. Advertising models are shifting. Rights costs continue to rise. Audiences are fragmented across platforms. Delivering seamless channels is no longer enough; the question is how to monetise them sustainably.

For streaming platforms, the realisation has been equally stark. Moving into premium live content exposes operational complexity that cannot be hidden behind user interfaces. Reliability expectations are broadcast grade, whether the business originated online or not.

Service providers and playout centres face their own tension. Customers demand flexibility, regionalisation and rapid deployment, but without proportional increases in cost. Scaling capability without scaling overhead has become a daily balancing act.

Even vendors are not immune. The pace of innovation is relentless, yet customers are more cautious. Investment cycles are longer. Procurement scrutiny is sharper. The consequences of failure, technical or commercial, are simply higher than they used to be.

There is also a persistent assumption across the industry that the next platform shift will unlock the next wave of revenue. Cloud, FAST, IP, streaming, virtualisation – each has been presented at some point as transformative.

In reality, technology enables opportunity. It does not guarantee commercial success.

Automation makes scale possible. IP makes distribution flexible. But none of these tools define strategy. They support it.

A pattern we see regularly across our customer base is that broadcasters are not struggling to make the technology work. The real challenge is aligning operational systems with changing commercial priorities, whether that means launching new services quickly, regionalising content, or managing costs more tightly.

At Pebble, we see this reflected in the long-term relationships we build with broadcasters, service providers and technology partners. In complex operational environments, trust, transparency and a shared understanding of workflows often matter as much as the technology itself.

The uncomfortable truth is that most organisations in our sector are not constrained by what their technology can do. They are constrained by clarity of direction, by structural complexity, and by the difficulty of aligning operational capability with commercial intent.

This is where leadership becomes decisive.

The organisations that will thrive are not those chasing every new technical development. They are those disciplined enough to decide what not to pursue. They will simplify where others complicate. They will align teams around clear outcomes rather than new features.

Partnership also becomes more significant in this environment. When markets are stable, supplier relationships can be transactional. When markets are volatile, long-term trust matters. Broadcasters, streamers, service providers and vendors all benefit from stability and transparency across the ecosystem.

Our industry has successfully solved many of the engineering problems that once defined it. Reliability, resilience and precision are now established disciplines.

The harder question facing all of us is not whether we can build it.

It is whether we can build businesses around it that remain viable in a far more competitive world.

Peter Mayhead, Pebble CEO

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