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Pebble looks to the future of playout automation at IBC2025

Epsom, Surrey, UK, 17 July 2025: Pebble, the leading automation, content management and integrated channel specialist, is turning its vision to the future of automation with its demonstrations at IBC2025 (stand 8.C58, Amsterdam RAI, 12-15 September). The company will showcase its solutions for managing increasingly complex operations.

“In this hugely competitive field, broadcasters need to be able to react to unpredictability,” said Peter Mayhead, CEO of Pebble. “Operations are complex, but viewers expect the highest standards and precise control. Live events only amplify these demands, requiring real-time decisions, rapid response, and flawless execution. Pebble’s automation solutions are designed to handle this pace and complexity, giving operators the confidence to deliver with speed and accuracy.”

Mayhead continued, “We see the future for automation as providing support so that the smartest decisions are made, creating valuable competitive and operational benefits.”

For more than 25 years Pebble has been a leader in enterprise-wide playout automation, building a seamless environment for assets and delivery at any scale from a single channel to the largest multi-service, multi-tenanted facility. Its core software is equally adept at controlling best-of-breed component architectures or its Integrated Channel all-in-one engine, across SDI, SMPTE ST2110 and NDI content flows.

Pebble is an active supporter of industry initiatives to standardise interoperability in IP architectures. “The real benefits of software-defined architectures lie in responsive agility,” Mayhead said. “Intelligence in the automation platform, combined with a readily reconfigurable architecture, give broadcasters and content enterprises the flexibility to respond instantly.”

A core requirement for businesses today, Pebble Automation 2.0 supports multi-site working and remote access, providing a single solution for complex operations, real-time decision making and perfect synchronisation for disaster recovery facilities. Through Remote, a web-based monitoring and control environment, the ability for authorised users to interact with the system from anywhere in the world, at any time.

The architecture is inherently resilient and supports as many layers of redundancy as the business requires. High levels of security are built into the software, hardening operations against attack and protecting access at all times.

“The future will be built on innovation in content, presentation, and monetisation,” Mayhead said. “Broadcasters and network operators around the world turn to Pebble because they recognise our ability to not only provide a solid technological foundation but also to help them navigate the increasing complexity of live, real-time broadcasts, enabling them to maintain precision, reliability, and speed in this ever-evolving industry.”

Meet Pebble at IBC2025 on stand 8.C58, and find more information at www.pebble.tv.

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TV Novo Tempo transforms operations with Pebble

Epsom, Surrey, UK, 11 June 2025: Pebble, the leading automation, content management and integrated channel specialist, has upgraded its installation at TV Novo Tempo to provide a complete transformative update for the channel. The new system allows the broadcaster to move from a traditional discrete architecture to a compact software infrastructure, migrate from SDI to IP, and add new functionality while retaining operational familiarity.

Novo Tempo, based in São Paulo, Brazil, creates and delivers radio and television, and is owned by the Seventh-day Adventist Church. The television channels are broadcast 24 hours a day on cable and satellite, and on DTH in some regions, providing programming in Spanish and Portuguese.

The broadcaster has relied on playout automation from Pebble for 15 years, and the core functionality continued to meet their need and had the obvious benefit of familiarity. But the rest of the hardware infrastructure was life-expired, and Novo Tempo took the opportunity for a complete refresh, improving operational flexibility, quality and reliability, and sustainability.

The new system uses the latest version of Pebble Automation, and the legacy hardware is now replaced by Pebble Integrated Channel playout engines. These software appliances include high quality graphics and visual effects, along with redundancy for very resilient playout.

The new architecture is primarily based on SMPTE ST2110 IP standards. For operational flexibility preview outputs use NDI, allowing operators to tap in wherever needed.

“What we have achieved is to bring our multi-channel operations into one point of contact, simplify our engineering, add important new tools like SCTE signalling as well as live graphics, and do it all in a very small footprint,” said Wendel Percia, CTO at TV Novo Tempo. “Our new system is compact, with a very low power demand and carbon footprint, but at the same time we retain the familiar Pebble automation user interface, so we have no complications in the transition.”

The system was designed and implemented by Videodata, a leading Brazilian systems integrator and Pebble’s distribution partner in Brazil. “We have worked with Novo Tempo for a long time,” said Rosalvo Carvalho, General Director at Videodata. “They worked with us on their ideas for updating and augmenting their playout operations.

“They view Pebble very much as a trusted supplier, and we showed how the latest technology brought all the tools they needed in a single box,” he continued. “The familiarity with their existing operations was another powerful benefit, and we showed that we could integrate with the rest of the operations simply and securely, meeting all their goals.”

For more information on Pebble Automation, Integrated Channel and other solutions, see www.pebble.tv.

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Pebble in the Middle East: A 25-Year Partnership Journey

In 2000, Pebble was founded with a clear purpose: to build the most dependable and capable automation solutions for broadcasters. Twenty-five years later, that vision remains firmly in place, refined, evolved and shaped by the transformation of media technology, audience expectations, and the increasing complexity of broadcast operations across the globe.

From the early days of robotic tape libraries and fiddly D-connectors to the software-defined, multi-channel, cloud-ready systems of today, playout has undergone a revolution. Pebble has lived that journey, not just witnessing the changes but driving them quietly, consistently, and with a singular focus on automation excellence.

Evolution with Purpose

At the turn of the millennium, automation systems were fundamentally about machine control: getting the right tape in the right VTR at the right time. Today, they manage hundreds of channels simultaneously, deliver content to multiple platforms, adapt dynamically to localisation requirements, and handle complex graphics, metadata and audio workflows.

Pebble’s strength has always been in anticipating change. We understood early that broadcasters needed not only scalable systems, but ones that are agile, secure, and able to support hybrid deployment models. That foresight is embedded in our flagship technologies: Pebble Automation, Integrated Channel, and Pebble Remote, which now underpin some of the most sophisticated playout environments in the world.

Trusted Across the MENA Region

Our journey over the last quarter-century has been shaped by partnerships with leading broadcasters, and nowhere is that more evident than in the MENA region. Pebble systems power a diverse set of operations, from high-profile public broadcasters to innovative media hubs pushing technical boundaries.

In Saudi Arabia, for example, Asharq Media will shortly start deploying a 3+3+3 SMPTE ST 2110 channel configuration using Pebble’s Integrated Channel and Automation platforms, enabling seamless redundancy for critical news delivery replicating their 3+3+3 2110 setup in the UAE that went on air five years ago and was one of the first 2110 NMOS-driven playout setups in the world. Also, in KSA, Intigral’s 8+8 channel expansion for Saudi Telecom brings together playout, ingest, and content management in one unified Pebble environment, simplifying workflows and futureproofing operations.

In Jordan, Al Mamlaka TV leverages Pebble’s technology for a tightly synchronised disaster recovery system, while Tanzania’s Azam Media has scaled up to 12 fully redundant channels, supporting their rapid growth.

These projects reflect the diversity and demands of today’s broadcast landscape. They also speak to why broadcasters in over 70 countries place their trust in Pebble.

Technology that Adapts

Modern computing can do almost anything. But not every solution is fit for the unique challenges of live broadcasting, especially in a world where viewers expect flawless delivery across multiple screens and platforms.

That’s why our systems are built with resilience, agility, and security at their core. Pebble Automation delivers five-nines uptime as standard. Integrated Channel allows customers to deploy playout wherever it makes most sense: on-premises, in the cloud, or both. And Pebble Remote provides secure, web-based control and monitoring, supporting remote operations that became vital during the pandemic and remain essential today.

We don’t dictate how broadcasters work. Instead, we provide tools that adapt to evolving workflows, that simplify operations, and that make it easy to do the right thing, even under pressure.

Looking Forward

Broadcasting has never stood still. As streaming platforms move into live and sports content, they are discovering just how hard live playout really is. Meanwhile, traditional broadcasters face their own pressures: rising costs, fragmented audiences, and the urgent need to modernise operations without disrupting on-air output.

Pebble is focused on helping them meet those challenges without compromise. Our approach combines proven technology with an openness to new ideas and continuous investment in our solutions.

The question broadcasters face today is not just about technology. It’s about viability. How do they deliver high-quality content, with all the customisation and flexibility today’s audiences demand, in a way that is sustainable, both financially and operationally?

Pebble’s answer is clear. With 25 years of experience, we’ve developed tools that deliver feature-rich playout, unmatched reliability, and trusted service. And as our customers in MENA and around the world have shown, the future belongs to those who choose solutions built to adapt.

This article was originally published in BroadcastPro Middle East.

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Media Prima moves to a new broadcast centre with Pebble resilient automation

Epsom, Surrey, UK, 28 May 2025: Pebble, the leading automation, content management and integrated channel specialist, has completed a large installation in Kuala Lumpur, Malaysia, as Media Prima Berhad moves its broadcast facilities to a new headquarters building. The comprehensive Pebble implementation also includes a fully redundant disaster recovery site across the city.

Media Prima has used Pebble automation for its primary playout facilities since 2013, now broadcasting five popular channels. In 2024 it took the decision to move to a purpose-built headquarters building, Balai Berita, and chose Pebble to build the playout infrastructure, based on its next generation Automation control software, together with Integrated Channel delivery devices.

The company had an existing disaster recovery site, Glenmarie, which used playout technology from a different vendor, but this had limited functionality and needed a refresh. Pebble was asked to provide a complete duplicate system at Glenmarie, so the playout platform is fully 5+5 redundant channels, connected via fibre between the two buildings. Maintaining perfect synchronisation of playlists and media between the two buildings is a core part of the Pebble Automation software.

Media Prima also uses Pebble Remote, which provides access by authorised users from any location, allowing operation of either site from anywhere in times of disruption. This allows the backup site to operate unstaffed under normal circumstances, while still ensuring immediate handover in the case of issues at the main site.

The result is a comprehensive automated playout infrastructure with high reliability and complete resilience, while drawing on the decade of experience that Media Prima has with Pebble’s sophisticated software.

The project was implemented at Media Prima by Pebble in conjunction with its local integration partner Tiara Vision. Projects director Nik Ahmad Danial said “Our relationship with Media Prima dates back to its beginnings, and we are proud of the contributions we have made along the way. This new playout infrastructure, providing complete resilience across two sites, called for close collaboration between us, Pebble and the customer.

“Migrating content and control while implementing enhanced workflows is always a challenge for projects like this,” Danial added. “We had to secure the transformations while keeping all the channels on air without interruption. Thanks to the strong relationships between the parties, we delivered what was needed, as promised.”

The project saw the disaster recovery system at Glenmarie completed at the end of 2024, with the new site at Balai Berita commissioned and handed over in early 2025, delivering fully redundant, live mirrored playout for five channels.

Pebble’s Automation, Integrated Channel and Remote products will be demonstrated at BroadcastAsia (27 – 29 May 2025, Singapore Expo, stand 5I1-9).

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Rede Minas modernises playout with Pebble

Epsom, Surrey, UK, 22 May 2025: Pebble, the leading automation, content management and integrated channel specialist, has implemented a complete, software-defined playout architecture for Brazilian broadcaster Rede Minas. The new system allows much more sophisticated and tailored playout across multiple channels.

Rede Minas is the government-owned public broadcaster for the state of Minas Gerais, in central Brazil. It broadcasts from its production base in Belo Horizonte, across a very large footprint, using terrestrial, satellite and streaming distribution.

Seeking to replace a life-expired playout infrastructure, Rede Minas looked to add functionality, capacity and capabilities with the new solution. To meet these goals, it selected a turnkey solution from Pebble, including its proven and popular Automation, paired with Integrated Channel devices to replace the legacy playout hardware.

As well as being very cost-efficient, the Pebble Integrated Channel devices save considerable rack space and power consumption with consequent air conditioning. For Rede Minas, this meant it could expand its output, adding three education channels as well as providing tailored services for terrestrial, satellite and streaming.

Each Integrated Channel device has dual independent outputs, which Rede Minas is using to provide opt-outs for some regions within its territory, to serve local interests and regulation. The Pebble Automation layer ensures that the correct content for each output is loaded and quality checked before transmission.

“We needed to make the move to a modern playout environment, but we knew it would be a significant undertaking for us,” said Caroline Santos, Director of Technology at Rede Minas. “Pebble and their local distributor Videodata were able to show us, through a proof of concept demonstration, how its software systems could deliver all we needed and more.

“What was really important, though, was that they were able to manage the entire project,” Santos continued. “That included transferring all the data from our current asset management and integrating seamlessly with our planning workflows. It meant that the switchover was accomplished quickly, cleanly and without problems.”

Rosalvo Carvalho, General Director at Videodata said “We have a long and successful relationship with Rede Minas. The modernisation of playout was a very important project for them, and while as a government body the procurement was by public tender, we introduced them to Pebble as a globally-renowned automation specialist.

“Ultimately we all collaborated on a comprehensive proof of concept exercise which answered all of their concerns,” he added. “The result is transformational for Rede Minas, through a project which respected the need to minimise disruption to existing operations. We are all very proud of how well the implementation and subsequent operation went.”

For more information on Pebble Automation, Integrated Channel and other solutions, see www.pebble.tv.

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