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Pebble and Virtual AI’s Op2mise Strengthen Collaboration to Enhance Innovative FAST Solutions for Media and Broadcast Organisations

Epsom, Surrey, UK, 8 April 2024: At NAB 2024 Pebble and Virtual AI will be showcasing FAST solutions based on Pebble’s PRIMA Playout and Automation product and Op2mise from Virtual AI.

Pebble and Virtual AI have partnered to address the growing FAST market, the two companies are combining market leading playout solutions with advanced AI driven TV scheduling and planning capabilities to bring new levels of functionality and revenue optimization for FAST services.

Neil Maycock, Pebble CCO, explains “Pebble and Virtual AI have already identified that the combination of Op2mise and Pebble’s playout solutions provide customers with a feature rich solution for FAST. With the introduction of PRIMA at NAB we are now expanding the range of customer requirements we can address. PRIMA Playout and Op2mise are an ideal combination to target FAST applications where customers want to minimise operating costs and leverage public cloud.”

“Virtual AI is proud to offer a top-tier scheduling product tailored specifically for the fast- growing FAST sector,” says Simon Osman, Commercial Director at Virtual AI, “As viewers and platforms increasingly seek a broadcast quality experience, our solution coupled with Pebble stands out. Op2mise creates value for chanel operators and content owners by leveraging the power of automation, data analytics and revenue optimisation. We are excited to showcase our commitment to delivering excellence in detail.”

Pebble and Virtual AI will be at NAB, where they will be demonstrating the capabilities of Pebble Playout and the Op2mise solution, supported by experts from both companies to discuss any FAST requirements.

Find out more on booth #W3267 at NABShow 2024, 14-17 April.

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Pebble announces launch of ground-breaking PRIMA software platform

Epsom, Surrey, UK, 27 March 2024: Pebble, the leading automation, content management, and integrated channel specialist, is delighted to announce that it will be launching its latest innovation, PRIMA, at NABShow 2024 on booth #W3267.

PRIMA, the Platform for Real-time Integrated Media Applications, has been designed to provide a unified set of services targeting flexible deployment, security, economic scalability, and centralised management. It has been built from the ground up to utilise leading technologies in a way that addresses the rapidly evolving needs of Pebble’s growing customer base.

The initial product set for PRIMA leverages Pebble’s core business of channel origination and consists of applications covering playout, workflow, and control. Media and broadcast organisations deploying PRIMA solutions will benefit from Pebble’s many years at the forefront of developing playout, channel origination, and file-based workflow management, as well as PRIMA’s integration of Pebble’s leading NMOS-based IP stream configuration and management to ensure future-proof workflows.

“PRIMA is an exciting addition to Pebble’s range of solutions that significantly expands our addressable market and importantly addresses key requirements that our customers are looking for from modern software applications, such as security, cost efficiency, and flexible scalability,” comments Peter Mayhead, Pebble CEO. “We are delighted with the initial response to it that we’ve had from customers.”

PRIMA is being introduced alongside Pebble’s established range of market leading playout solutions, and has been carefully designed to both integrate with and expand the capabilities of the existing product line. PRIMA also significantly expands the range of customer applications that Pebble can address, leading to exciting new opportunities for the company as it looks to further develop its market-leading technology to occupy new niches in the broadcast and media ecosystem.

Find out more on booth #W3267 at NABShow 2024, 14-17 April.

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Meet our Head of Product

Daniel Robinson featured in TVBEurope’s “Meet The” Series where they talk to a range of people working within the media and entertainment industry about their average working day in their roles. The piece can be found online here.

Talk us through an average day in your role

At Pebble, I find that an ‘average day’ is almost a cliché. I lead a team of four product managers and owners and we are responsible for product lifecycles of five distinct products.

My routine involves close collaboration with each product manager and collective brainstorming to shape comprehensive product roadmaps. We actively seek input from stakeholders across the business and, of course, our valued customers.

Key to my role is maintaining a holistic view of the entire Pebble portfolio, rather than focusing solely on individual products. This includes navigating between the ‘30,000-foot view,’ where I coordinate product launches, and more hands-on days spent on the shop floor, deciding on nuances like the colour of buttons in the user interface. This variety not only keeps things consistently interesting but also allows me to think strategically and also be creative.

How did you get started in the media industry?

I started my career at Pebble as a customer support engineer, and this year I will celebrate my 12th year with the company. Initially, when I accepted the job, I thought that I would only stay for a few months. This was due to a lack of domain knowledge. However, with the support of my colleagues and additional training through the IABM, I quickly fell in love with the industry.

It is a great industry to work in as there are no two broadcasters who have the exact same workflows. If you have a passion for problem-solving, the broadcast industry offers a dynamic and engaging environment, distinct from more generic IT roles.

What training did you have before entering the industry?

I did a BTEC in ICT during my college years, followed by a degree in computer networking at the University of Northumbria. The foundational knowledge that I gained during my university studies has proven invaluable in my career as it covered many of the fundamental technologies essential in modern broadcast facilities.

Why do you enjoy working in the industry?

I enjoy working in the industry due to its global nature. With Pebble’s strong global presence, I’ve had the opportunity to travel to exciting places, including the two big tradeshows NAB and IBC that are held in two renowned “party” capitals. I really enjoy engaging with customers to understand their challenges and how Pebble made solutions to help them adds a significant amount of variety to my role.

What piece of advice would you offer someone looking to explore a role similar to yours?

To be effective as a product manager or owner, a strong understanding of your product’s domain is crucial. My advice is to concentrate on building knowledge in the fundamentals of your domain. If you’re involved in software projects then be aware of the software development practices and adopt a ‘Systems thinking’ approach. That being said, it is very important to developing soft skills such as effective communication with customers, thinking on your feet, digest a lot of information and problem-solving are integral aspects of the role.

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Meet us at NAB 2024

This year you’ll find us in The West Hall Booth W3267.

If you’re interested in discussing opportunities, our latest products, or simply want to catch up, you can book your appointment with us using the form below. We’ll get back to you to confirm a time and explore what you’d like to discuss.

We’re also excited to share that this year, we will be making a significant announcement at the show. It’s something we’ve been looking forward to sharing with our clients and partners for a long time. Make sure to visit us to dive deeper into this news and explore what it means for you and your business.

We’re looking forward to seeing you there. Don’t miss this opportunity to be part of something special!








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Meet our Senior Customer Fulfilment Support Engineer

David Canham featured in TVBEurope’s “Meet The” Series where they talk to a range of people working within the media and entertainment industry about their average working day in their roles. The piece can be found online here.

Talk us through an average day in your role

I begin by checking for any extra wrinkles and lines on my face, followed by an application of facial moisturiser. Of course, a large bucket of coffee is a must to kickstart the day’s energy. After that, I’m ready to dive head first into my work day, here at Pebble, which involves addressing any overnight issues and reviewing new support tickets raised by our customers. This includes triaging tickets to make sure that we have the right information so that we can start to diagnose and resolve the problem with expediency.

It’s great to be able to engage with our customers directly, and I get the opportunity to do this during my working day through ‘catch-up’ calls, to discuss their tickets and any product challenges they may be facing. The support teams are the face and voice of Pebble in these weekly interactions, which extend across customer locations in London, Europe, APAC, the USA, and Brazil. Support work can be intense, especially if there has been a major outage that needs to be explained as quickly as possible, so I like to keep an atmosphere of positive energy throughout the workday.

Everyone in our support team is there for each other, and on hand to assist others when resolving difficult problems! Despite our remote working ethos, I am constantly amazed at how Pebble has brought together colleagues who naturally get along so well. It’s almost as if they’ve extracted our DNA to ensure compatibility, and I feel truly blessed to work with such astounding and supportive colleagues. 

How did you get started in the media industry?

My journey began at the age of 18, in the year 1988, when I secured my first job at the BBC, working in the videotape library when TV was steam-driven. I later transitioned into post production for a couple of years before moving on to BBC documentaries as an assistant unit manager.

After a brief hiatus from television, during which I worked at the University of Portsmouth, I landed a role as a continuity announcer at BBC Wales, where I worked for three years, while simultaneously gaining an insight into broadcast automation.

My interest in automation continued to grow, leading me to venture into transmission control work for various UK broadcasters. In 2016 I decided to fully embrace the engineering aspects of broadcast automation, at Snell Advanced Media which later became Grass Valley after a merger between the two companies. Now, I find myself at Pebble in my current role as a senior customer fulfilment engineer, where I continue to put all of that knowledge and experience to very good use.

What training did you have before entering the industry?

Like some teenagers, I had my fill of formal education by the time I turned 18, so I made a rather audacious decision to forgo university and dive headfirst into the world of work at the BBC. From my perspective, practical industry experience often holds more value than formal qualifications. I firmly believe that the best qualifications are gained by entering the industry as early as possible, even if it’s just a foot in the door. Once you’ve been given that opportunity, the world is your oyster.

Why do you enjoy working in the industry?

Working in television has been my main ambition, for as long as I can remember. In fact, I can remember telling my school’s career adviser that “I want to work in TV.”, I was probably about 9 years old!

I love this industry very much and have an insatiable curiosity to discover what’s happening within it and to stay abreast of the latest developments and changes.

I am quite a geek when it comes to my passion. If I pass by a transmitter mast, chances are I can name it without hesitation, based on its geographic location. This enduring love and dedication spans decades, I can even confidently name most of the public service broadcasters in various countries. Hmmm, perhaps I’ve said too much!

I’ve been fortunate enough, through a lot of hard work, to fulfil my career ambitions. I can only hope that this journey continues until my retirement, as it has been an immensely rewarding and fulfilling career.

What piece of advice would you offer someone looking to explore a role similar to yours?

My career has been filled with diverse roles, and I’ve learned that in the broadcast industry, it’s crucial to absorb as much knowledge as possible. For instance, if you’re interested in broadcast automation, grasp the intricacies of what it takes to deliver content to customers and get it on air.

Additionally, it’s essential to have an appreciation for the production side of things. Being able to engage in fluid conversations with customers in production roles is invaluable. Accumulating experience and honing your ability to adapt and communicate smoothly and effectively will serve you well in the long run, enabling you to navigate conversations at various levels within the industry.

Remember, persistence is key. Even when you have moments of self-doubt or question your understanding, keep pushing forward.