Author: Zuzanna Lenart

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The challenges of live sport playout

Posted on | by Zuzanna Lenart

Live sports remain the most powerful way to attract and retain large audiences, as viewers want to experience the action in real-time. However, delivering live content comes with unique operational challenges – there’s only one chance to get it right…

Sports production has evolved significantly. While traditional outside broadcast trucks once handled everything on-site, today’s workflows involve multiple camera feeds, remote production, and collaborative environments. Broadcasters and major streaming platforms alike face increasing complexity in managing live content, especially as streaming services build their live capabilities from scratch.

One key challenge is ensuring seamless coverage while managing vast amounts of incoming content. This includes highlights editing, studio analysis, and commercial scheduling – all of which must be executed in real-time. Advertising in live sports is particularly tricky, as commercial breaks must align with unpredictable gameplay. Automation helps track commercial placements, but manual control is still required to avoid cutting away from critical moments.

A robust playout infrastructure is essential to handle these demands. It must integrate seamlessly with production tools, ensure reliable commercial insertion, support multi-language feeds, and maintain high levels of redundancy. Given the immense value of live sports content, broadcasters need a flexible, secure, and highly resilient playout system to deliver a flawless viewing experience.

This article was originally written by Sally Wallington, SVP of Sales at Pebble, and published in TVBEurope. Read the full article for deeper insights into the challenges and solutions in live sports playout.

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Meet us at NAB 2025

Posted on | by Zuzanna Lenart

This year, you’ll find us at West Hall, Booth W2135 – we’d love to see you there!

Whether you want to explore new opportunities, chat about our latest developments, or just catch up, you can book a meeting with us using the form below. We’ll get back to you to confirm a time.

Looking forward to meeting you!








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IBC2025

Posted on | by Zuzanna Lenart

Stand 8.C58, 12-15th Sept 2025, RAI Amsterdam

IBC is the world’s most inspiring content and technology event. It draws together the global media, entertainment and technology industry for a compelling live experience that enables every attendee to gain critical insights, share expertise and unlock business opportunities.

We will be part of the show again, so make sure to visit us at stand 8.C58 to explore the latest innovations from the playout experts.

If you’d like to book a meeting with us, complete this form.

Use our Customer Code IBC2880 when registering for your free visitor pass.

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Pebble announces support for NVIDIA Holoscan for Media to drive flexible, cost-effective and sustainable media architectures

Posted on | by Zuzanna Lenart

Epsom, Surrey, UK, 11 September 2024: Pebble, the leading automation, content management and integrated channel specialist, will showcase support for NVIDIA Holoscan for Media with its PRIMA platform at IBC2024 (stand 8.C58, RAI Amsterdam, 13 – 16 September). The PRIMA platform works seamlessly with Holoscan for Media, and teams from both companies will be on hand at IBC to discuss the potential of the integrated technologies.

PRIMA – the Platform for Real-time Integrated Media Applications – supports a range of applications that help address the real needs of modern media and broadcast organisations. Its underlying Kubernetes and Linux architecture makes for simple implementation on standard hardware on-premises, in the cloud or as a multi-site hybrid deployment. PRIMA is built for flexible deployment, security, ready scalability and centralised management.

NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. This open-source platform is built on industry-wide standards and APIs, including SMPTE ST 2110, AMWA NMOS, RIST, SRT and NDI.

The PRIMA platform with Holoscan for Media helps address the challenges of developing integrated environments as the industry moves towards software-centric technology and IP connectivity. Together, the technologies offer potential for large-scale, sophisticated and integrated systems built around open standards and seamless interworking.

Pebble, in collaboration with NVIDIA, will support a set of applications around playout, workflow, and IP management and control. PRIMA applications add to Pebble’s range of market-leading playout solutions, and developing them within the open Holoscan for Media environment provides great scope for implementation and continuing evolution.

“The promise of IP-connected, software-defined media architectures is around extremely efficient workflows, high levels of automation, and ready scalability through the cloud,” said Daniel Robinson, head of product at Pebble. “By integrating PRIMA with Holoscan for Media, we can now deliver those highly efficient, high-performance media environments on shared compute platforms, helping drive down costs and achieve greater sustainability.”

Guillaume Polaillon, product line manager for live media solutions at NVIDIA, added, “Working with Pebble, we can provide repurposable, and scalable systems for companies with live media pipelines to help them meet their creative and operational demands, while reducing infrastructure footprint.”

At IBC2024, Pebble will demonstrate how PRIMA with Holoscan for Media can help deliver advanced solutions. To learn more, visit Stand 8.C58.

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Pebble focuses on the true economics of live playout at IBC2024

Posted on | by Zuzanna Lenart

Stand 8.C58, IBC2024, Amsterdam, 13-16 September 2024: Pebble, the leading automation, content management, and integrated channel specialist, will demonstrate how targeting the right technology with the right functionality can meet both the operational and commercial needs of broadcasting customers effectively.

“Pebble has always led the way in using powerful, reliable, secure and intuitive software to automate workflows in broadcast delivery,” explains Sally Wallington, SVP Sales. “Today’s rapidly evolving needs in the playout market are more demanding than ever and that’s why, on our stand at IBC2024, you’ll see interactive demonstrations for sports, entertainment and news – all in a live playout environment.

“But it’s not all about the functionality. It’s important to understand and realise the costs involved, and optimise the commercial aspects of playout,” Wallington continued.

From day one, Pebble has integrated seamlessly with devices in the playout chain from all the key manufacturers. The company also offers its own Integrated Channel device, replicating in software all the functionality of a traditional broadcast playout operation, but at a completely different price point. Another growing requirement to manage costs is the need for remote and multi-site operations, Pebble now offers secure monitoring from any location to any linked installation. This web-based tool gives access to authorised users from any location, through a special hardened portal, to a dashboard and control panel.

“We appreciate customers have varying, economic, as well as technical challenges and these need a different approach. At IBC many companies will be focused purely on technology, for me it’s important that Pebble addresses all of our customers’ business requirements, including offering innovative commercial solutions, such as billing down to the hour,” said Peter Mayhead, CEO, Pebble.

Pebble develops its software to meet open standards and develops integration links with other key vendors where it adds value for the user. Pebble has also announced a collaboration with Virtual AI and its Op2mise application to enhance Pebble’s functionality for FAST channels.

Whether on-premises, across multiple locations, in the cloud, or in a hybrid environment, Pebble solutions deliver a reliable and cost effect approach. The software’s flexibility and scalability ensure full support for broadcasters transitioning between technologies, with the added reassurance of top-level security.

Visit Pebble at IBC on stand 8.C58 or go to www.pebble.tv.

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